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Business owners are often natural sales people. They love to talk about their successes – and yes, occasionally glaze over their setbacks, their shortcomings.  It’s human nature, in fact.

But when it comes to green business, there are risks to downplaying your weaknesses or only trumpeting achievements:

• One, your customers will see through it.
• Two, they’ll trust you less.
• Three, they will feel less loyal.

Another problem is that there are many companies these daysRead More

From Small Business Trends

4 Ways to Be More Authentically Green

What makes YOU stop, read and respond to blog articles?   Do you notice a pattern with articles that get re-posted and commented on the most? I do. I started this conversation here in,  The Emergence and Power of Blogs, Blogging and Bloggers and wanted to continue it.

Technorati’s State of the Blogosphere 2011 report came out at the end of last year highlighting the who, what and how of blogs, blogging and bloggers.  The growthRead More

From Small Business Trends

5 Elements That Can Increase Your Blog Opens and Response

As anyone who has been on either side of a venture capital deal knows, a fund raising agreement usually has so many provisions that someone inexperienced needs a glossary to read it.

Often one of these provisions discusses “drag along rights.” As Investopedia explains, these rights allow “a majority shareholder to force a minority shareholder to join in the sale of a company.”

The inclusion of drag along rights in VC agreements is becoming more common, according toRead More

From Small Business Trends

Drag Along Rights Are Now Commonplace