|Mimi So - Biography|
Mimi So has been devoting herself to fulfilling a dream to build a brand – a world of luxury for all to share. Her brand building and success stem from a background as a third generation jeweler working with her family in their atelier, and her training as a Graphics Designer at the Parsons School of Design.
In 1993, Mimi opened a retail boutique in New York City. For several years, she was primarily a fine jewelry retailer who produced custom bridal sets for clients including celebrities, while also attracting a growing following, especially within the fashion industry.
Mimi So’s designs are art-based, with a very definitive and distinctive style. The collections, focused on the brand’s signature design principles, are firmly positioned as modern. They are created for what global women want today and tomorrow – wearability from day into evening, and styling for vintage and couture casuals.
In 2000, Mimi So debuted her wholesale business in Neiman Marcus precious jewelry salons. Over a short span, the company drew the attention of some major brands including Richemont, who in 2004 made a significant investment in Mimi So International. During the partnership with Richemont, Mimi So expanded globally and built the Fifth Avenue Mimi So Studios and Penthouse Workshop. Additionally, Montblanc asked Mimi So to design their first fine jewelry collection which became an instant success. Richemont sought to acquire the exclusive ownership of Mimi So International, however, Mimi turned them down, and subsequently she bought out their ownership share.
Mimi So is an award-winning designer, having been inducted into the prestigious CFDA, pioneering branded precious jewelry into the fashion world. Mimi receives widespread press and editorial coverage, including features in leading print and online magazines as well as on television.
Today, Mimi So is continuing her global brand development – the brand is sold in North America and Asia, and has fans from over forty five countries. And recently, Mimi’s exclusive collections have been available for purchase through select Saks Fifth Avenue stores and at the company’s website www.mimiso.com.